Difference between anchor text and keyword
In seo you may have listened a lot about the two terms, one
is ‘keyword’ and other is ‘anchor text’. People take both of these as same
meaning but there is a lot difference between anchor text and keyword. Keyword
is that which we are targeting to optimize our website for its better rankings
in search engine results. We target keyword based backlinks so that Google or
other search engines will take them as plus towards our website and rank our
website on top of others on behalf of these backlinks.
Anchor text is the text which is hyperlinked to our website
from another website on the web. Now you might be thinking that keyword is the
word we would like to hyperlink to our website. Then how are these two
different. The difference between anchor text and keyword is that you can use
keyword as anchor text but not every anchor text is a keyword. In term of getting
natural backlinks from other websites it is told that you must not use your
keywords always to hyperlink your website. It can cause problems as search
engine may have taken it as a spamming activity. So avoid always linking your
website with targeted keywords. Use some general words which look natural as ‘visit
website’, ‘click here’, etc.
Very Important Fact:
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